Diego Lopez De La Fuente - Creative Strategist  

A strategic and creative professional with experience across Fashion and Lifestyle, building brands, 360 ° campaigns, and creating experiences that connect with culture. Over the course of my career, I’ve helped brands become clearer and more intergenerational, always balancing business goals with strong creative outputs.

My background includes creative direction, digital projects, editorial storytelling, and partnerships. I’m comfortable moving from concept to rollout across different channels, teams, and markets.

Coming from the design world, I understand the dynamic (and sometimes chaotic) nature of working in the creative industries, which allows me to approach projects with a practical mindset, shaping stories, leading teams, and delivering projects from insight and strategy through to production and launch. I’ve worked with leading names in fashion, design, and lifestyle, as well as global organisations such as Monocle, the British Fashion Council, and William Sonoma.

Based in London, born in Peru.

contact@diegolopezdelafuente.com